Jan 27 2012

Subtle Advertising

Namco has been putting advertising in magazines for the 5th game in the SoulCalibur series.  At least, I think that’s what they’re advertising.  I’m not sure… I keep getting distracted.

The butt shot one below is really interesting.  According to a reader from the Kotaku boards, it reads “The series’ greatest masterpiece”.  But the first two characters (シリ) read as “shiri”, but with the dots over them I guess they can be meant as “butt” in Japan.  Also, there is a pun in the word “傑作” which can also mean butt in Japan.  So, Namco is calling this their mASSterpiece.  The only thing I know is that you could never print advertising like this over here.  Pitty.