Subtle Advertising

Namco has been putting advertising in magazines for the 5th game in the SoulCalibur series.  At least, I think that’s what they’re advertising.  I’m not sure… I keep getting distracted.

The butt shot one below is really interesting.  According to a reader from the Kotaku boards, it reads “The series’ greatest masterpiece”.  But the first two characters (シリ) read as “shiri”, but with the dots over them I guess they can be meant as “butt” in Japan.  Also, there is a pun in the word “傑作” which can also mean butt in Japan.  So, Namco is calling this their mASSterpiece.  The only thing I know is that you could never print advertising like this over here.  Pitty.


5 Responses to “Subtle Advertising”

  • CinosNroca Says:

    Ah gratuitous eye candy. I had a thought: If fighting games didn’t have any female characters, (or had female characters who weren’t scantily clad) would they be as popular today? Or would they just be a forgotten genre?

    • joerandel Says:

      That’s an interesting concept. I think they would have a following. Just remember that back when SF2 came out it only had Chun-Li and she wasn’t some super hot babe. It was all about the dudes back then.

  • Riddle78 Says:

    You see,this is why I think the “War Machine” genre died out. Games like MechWarrior,or Freelancer? People are rarely seen outside of their machine,if at all. So,few to no opprotunities for eye candy means no sex appeal. And everyone knows sex sells. How can you make a Mad Cat Mk II or a Sabre Very Heavy Fighter sexy to an outsider? You don’t,that’s how.

    Ranting aside,interesting ad campaign on Namco’s part. So,they’re turning Ivy into their poster girl?

  • John M Hanna Says:

    As subtle as a rhinocerous horn in the backside.

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